Automatically pulled from Google Starred

As long as people find their own cell phone footage compelling up to share with the world, low-quality will continue to be an integral part of the YouTube experience. The -owned site already attempted to buck that trend once, with the addition of HD , and now it’s taking things a step further, introducing 1080p footage.

“As resolution of consumer cameras increases, we want to make sure YouTube is the best home on the web to showcase your content,” the company wrote in a blog post. “For viewers with big monitors and a fast computer, try switching to 1080p to get the most out of the fullscreen experience.”

The addition will roll out next week, bumping the site’s maximum resolution up from 720p. 1080p videos already posted to the site will be re-encoded by YouTube.

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